Bringing in Better Results with Better Quality Score

Professionals usually have spent time in paid search at an agency or in-house can surely tell how much of a big deal Quality Score is to the industry.

People usually base our strategies on it as well as lie awake thinking how to improve it. Justification can be used for nearly every change one make. There are numerous posts concerning PPC firm as well as quality score.

Every study done on QS measures its impact on just one definite metric which is Cost per Click (CPC) is very informative.

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It is an important statistics but just looking at only CPC does not matter much to the clients’ right at the end of the day. Always remember that cheap traffic is not always good traffic. For various businesses, the terms worth getting clicks are the ones which have highest competition along with cost-ineffective CPCs.

Study of Quality Score

We looked at 27 accounts with the following parameters:

• Had to be very small businesses after all they gain from paid search.
• Conversion tracking enabling
• Keywords in the account with at least 1 impression
• Keywords with QS below 2 were ignored as there was not enough volume to be significant.
• That gave us a keyword base of 40,000 with impression base of nearly 26,000,000.
  
  
  
  
  

The results of QS

A series of questions follows here which are

Did getting higher QS get you better CR?

Well the answer here might seriously take you by surprise.

No not really

It surely makes sense that there is a huge jump from going from 2 to 3 QS. In all of these, here is the basic difference right between your ads showing up and not showing up at all

In the similar way improving from 3 all the way up to 9 has literally no benefits of Conversion rate but one can surely see massive benefit in Conversion Rate in moving up from 9 to 10.

• Did getting a higher QS lead to better CPA?

Yes it is a massive deal.

QS can cut your conversion costs by over 90% improving right from 2 to 10.

But even going from 6 to 10 can improve the conversion costs by more than over 50%.

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• QS Study Takeaways

The real question which one needs to be asking is:

What are the client’s goals?

Do they want more conversions?

Now if you are QS obsessed or doing any sort of bid adjustments based on QS, then it might not be the right way to go so if the client wants better conversion volume.

In fact, this study saw a greater CR at QS4 than any other besides QS10.

Do they want cheaper conversions?

QS has to be your absolute mission. The benefits to CPA by QS improvements were incredible.

Now to optimize your quality score with the best possible results, hire the expert brand Webskitters LLC. With their expertise knowledge of PPC, they offer you the best possible optimization in the arena of PPC.