With the rising importance of digital marketing, there are several tools which will be trending for the year 2015.
Marketing covers an important aspect of promoting any website, product or organization. Without effective marketing you cannot make your target audience fell and understand your presence. With the advent of digitization, Digital Marketing is rising to prominence with every passing day. As we are about to welcome the year 2015, it is time to broadly discuss the latest trends of digital marketing in the year 2015.
According to a recent survey and polling, here is the result about the latest digital marketing trends of 2015.
In most cases, the latest trends in digital marketing involve the application of new services, platforms, software, optimizing and managing marketing by a digital marketing company. Here are some of the tools and latest technologies of digital marketing in the year 2015
• Content Curation Tool
When it is the question of managing visual content, tools can prove to be highly helpful in creating and publishing this content from various sources into the content marketing machine. Examples of this tool are Kapost, Curata and Percolate.
• Tools for personalization, review, retargeting of content
It is very necessary to connect with the right audience with the most relevant and matching content. New tools make it possible for ecommerce website to personalize targeting products and attract customers to the website. Some of such tools are Demandbase (B2B), idio (B2B and B2C content) and Monetate (Ecommerce) and more.
• Distribution of content services
Paid sharing via social networks, organic distribution can be effectively done with some tools like Hoot-suite, Sendible, Oktopost and more. This tool can be effectively used for re-marketing as well as promoting in the social media.
• SEO, Social Media management tools
For reviewing SEO keywords and expanding your exposure into the social Media networks, there are the requirements for certain tools. These tools help in effective management and well as handling workflow for multiple people. Some examples are Moz, Raven Tools and Analytics SEO
Marketing covers an important aspect of promoting any website, product or organization. Without effective marketing you cannot make your target audience fell and understand your presence. With the advent of digitization, Digital Marketing is rising to prominence with every passing day. As we are about to welcome the year 2015, it is time to broadly discuss the latest trends of digital marketing in the year 2015.
According to a recent survey and polling, here is the result about the latest digital marketing trends of 2015.
In most cases, the latest trends in digital marketing involve the application of new services, platforms, software, optimizing and managing marketing by a digital marketing company. Here are some of the tools and latest technologies of digital marketing in the year 2015
• Content Curation Tool
When it is the question of managing visual content, tools can prove to be highly helpful in creating and publishing this content from various sources into the content marketing machine. Examples of this tool are Kapost, Curata and Percolate.
• Tools for personalization, review, retargeting of content
It is very necessary to connect with the right audience with the most relevant and matching content. New tools make it possible for ecommerce website to personalize targeting products and attract customers to the website. Some of such tools are Demandbase (B2B), idio (B2B and B2C content) and Monetate (Ecommerce) and more.
• Distribution of content services
Paid sharing via social networks, organic distribution can be effectively done with some tools like Hoot-suite, Sendible, Oktopost and more. This tool can be effectively used for re-marketing as well as promoting in the social media.
• SEO, Social Media management tools
For reviewing SEO keywords and expanding your exposure into the social Media networks, there are the requirements for certain tools. These tools help in effective management and well as handling workflow for multiple people. Some examples are Moz, Raven Tools and Analytics SEO
• Value Optimization And User Engagement
Tracking visitors to the site is very necessary. Most efficiently that can be done with the help of Google Analytics which is available for free. There are basic tools which are designed to effectively to understand user behavior along with repeating behavior of groups of customers and more. Examples of such tools are Chartbeat, Kissmetrics, Mixpanel and more.
• Sales optimization through digital channel
Most ecommerce platform requires you to focus on serious business of getting merchandise with different categories. Different tools effectively help in optimizing merchandise for different retailers and brands.
• Wearable technology tools
Last but the least is the wearable technology tools. These tools can effectively be used for different marketing applications. Examples of such tools are Apple Watch Apps, Google Glass, Facebook Oculus Rift and more.
Well there are many that can named. However based on the latest surveys and its results, these latest digital marketing tools can prove to be very helpful for developers.
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